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Abdulkarim Alanazi
Position: Research Director
Nationality: Saudi
Languages: English and Arabic
Alanazi has extensive experience in market research, market analysis and sizing, competitor assessment, market entry strategy development, brand tracking, customer satisfaction, mystery shopping, and marketing. He has successfully led and managed projects across both government and private sectors.
Haya Alromaithi
Position: Associate Director
Nationality: UAE
Languages: English and Arabic
Haya is a skilled market researcher and strategic problem solver with a strong ability to uncover unique consumer and market insights using structured research methodologies. Her analytical and creative approach allows her to deliver actionable recommendations for business growth.
Lina Karam
Position: Senior Research Executive
Nationality: Lebanon
Languages: English and Arabic
Laila Mansour is a proficient market research professional with approximately 3 years of experience in the field. With a strong foundation in data analysis and financial research, Laila has gained extensive knowledge of market trends, consumer behavior, and satisfaction metrics, enabling her to deliver strategic insights and practical recommendations to clients.
Lina Karam
Position: Senior Research Executive
Nationality: Lebanon
Languages: English and Arabic
With over 5 years of research expertise, Lina is tasked with planning, coordinating, and executing assigned research projects. She supervises team members daily to ensure research projects are completed within deadlines, monitors project progress regularly, and reports updates to management. Lina identifies improvement areas, develops new methodologies to achieve milestones, and presents research findings to management in a clear and concise manner.
Yousef Khalaf
Position: Research Associate
Nationality: Syria
Languages: English and Arabic
Yousef brings nearly 14 years of extensive experience and expertise in marketing research and analysis. He has directly managed a variety of private-sector projects, including market research, market analysis, customer satisfaction studies, mystery shopping, and marketing evaluations. Yousef has also conducted taste tests and assessed electronic applications.
Lara Saeed
Position: Research Executive
Nationality: Syria
Languages: English and Arabic
Lara has expertise in data collection, overseeing field work processes, preparing daily and weekly reports, and coordinating between field executives and project managers. She is proficient in handling data collection through NIPO and CAPI, possesses basic scripting skills, and is experienced in reporting using Survey Gizmo. Additionally, Lara manages quality assurance for all projects, including face-to-face and call-based research.
Tala Chamoun
Position: Operations Director
Nationality: Lebanon
Languages: English, French, and Arabic
Tala is a seasoned expert in market research and operations across MENA, with 14 years of experience. She specializes in designing and implementing operational systems, with a key focus on standardizing processes across MENA offices. Her core responsibilities include operations management (heading business lines), developing and enforcing quality assurance processes, managing data collection, analyzing KPIs, CRM, client servicing, P&L analysis, and resource management. Tala has worked across diverse industries, including banking & finance, healthcare, media, advertising, telecom, geo-marketing, food & beverages, and FMCG.
Khalid Mohamad
Position: Field Manager
Nationality: Sudan
Languages: English and Arabic
Khalid has over 14 years of robust experience in market research, working with full-service custom research firms. He brings extensive supplier-side expertise in primary and secondary data collection and analysis. Khalid is well-versed in various quantitative and qualitative research methodologies and has a proven track record of managing survey projects from inception to completion across diverse B2B industries.
Aly Mohammad
Position: Field Operations Manager
Nationality: Pakistan
Languages: English and Arabic
Aly has 10 years
interviews and fieldwork operations. Over this period, He has developed strong expertise in ensuring project consistency and quality. Aly has contributed to numerous projects, including large-scale and international initiatives, gaining significant
Lawrence Chettiar
Position: Product & Quality Control Executive
Nationality: USA
Languages: English and Arabic
Chettiar is a dedicated professional who began his journey through the Ventures ME Graduate Program. With a Bachelor’s degree in Engineering Management, he quickly excelled in overseeing FTF, CATI, and Mystery Shopping projects. Over time, his role in market research expanded to managing multiple regional and international data collection initiatives, enhancing his expertise in project coordination and cross-functional collaboration with internal teams and external vendors.
Focus Evaluation Areas
Objectivity is the key to a successful Mystery Shopping program. Most questions require precise, pre-coded responses that accurately reflect the shopper’s experience, whether in- person, online, or via call. The evaluation process includes tracking service response times to measure exact durations. All mystery shopper questionnaires undergo thorough review to ensure accuracy and objectivity.